Analytics
An executive view of trading performance across the Dekonil business.
Revenue
£1,280,000
+14.2%
Gross margin
31.4%
+2.1 pts
Orders
684
+8.6%
Average order value
£1,870
+4.2%
Key insight
Trade customers generated the strongest revenue growth this period, while acoustic panels remained the highest-performing product category. Demo content for presentation purposes.
Revenue trend
Sales by channel
- Trade Portal£48,200
- Showroom£31,400
- Shopify£26,800
- Telephone£22,240
Sales by category
Gross margin trend
Operational ratios
Top products
- 1Acoustic Wall Panel – Walnut£82,450
- 2Acoustic Wall Panel – Silver£70,450
- 3PU Stone Panel – Travertine Beige£58,450
- 4PVC Wall Panel – White Marble£46,450
- 5PVC Paver – Graphite£34,450
Fastest growing
Silver Acoustic Panel · +24%
Highest margin
Slatted Panel – Oak · 38.2%
Slowest moving
PVC Paver – Graphite
Most returned
White Marble PVC · 3.1%
Top customers
| Customer | Lifetime | Orders | Avg order | Balance |
|---|---|---|---|---|
| Midlands Property Group | £241,900 | 57 | £4,240 | £32,800 |
| ABC Developments Ltd | £184,250 | 43 | £4,240 | £18,400 |
| Oak Construction | £98,600 | 23 | £4,240 | £12,250 |
| Leicester Interiors | £62,480 | 15 | £4,240 | £4,260 |
| Smith & Co Interiors | £34,120 | 8 | £4,240 | £0 |
Stock opportunity
Silver Acoustic Panels have sold 24% faster this month and are approaching minimum stock.
Customer opportunity
ABC Developments has increased purchasing by 32% compared with the previous quarter.
Margin warning
PVC Paver margin has fallen by 4.8 percentage points.